The Brief
Develop the branding for a not-for-profit industry initiative with the vision of aiding the delivery of safer transport industry workplaces and roads by fostering and promoting safer practices.

The Design
We developed a range of concepts for this client who chose a distinctive, strong pictorial solution. We used images of road markings as abstract backdrops.

  • Client: Transafe WA
  • Typeface: Bliss
  • Scope: Identity, stationery, brochure, marketing materials and website